In the unfortunate instance an issue or crisis arises, Cookerly is standing by to help.
Having a solid plan in place leads to effective execution in times of turmoil.
Already have your own crisis plan? No problem. Allow us to update and refine your existing crisis and issues plan to fit your current needs and reflect the most appropriate response to any threats to your business. We will also oversee the execution of an already up-to-date plan that simply needs guidance in a crisis.
What if the issue or crisis you’re facing was completely unforeseen by your company? We can tackle that, too.
Comprised of former corporate communications and marketing executives, journalists, government affairs specialists and other proven communicators, our senior-level team of experts handles high-profile crises and issues throughout the nation every day. We’ve seen it all, and we’re exceedingly well equipped to confront your company’s issue or crisis.
How do we do it? Cookerly’s adept professionals make up a 24/7 support team of crisis management execution experts, ready to implement comprehensive messaging and documentation strategies customized to your business at any time.
When crisis strikes, Cookerly will employ several strategies that also exist in the crisis and issues planning phase: social listening through specialized technology, crafting concise statements and comprehensive FAQs and maintaining constant contact with your business’ key publics.
Furthermore, we will implement execution tactics to attack your issue or crisis head-on. Cookerly proudly lends 24/7 counsel and support to our clients during trying times. In instances of legal crisis, our crisis team will join forces with your legal team to navigate the troubled waters and put your company in the best possible position.
95% of executives report that they need to improve their crisis management operations. If that applies to you, let Cookerly lead the charge.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
