If your company’s reputation is under attack, how will you defend it?
Whether it’s an issue simmering under the surface, an emerging crisis or a full-blown eruption, Cookerly’s team stands ready to put out the proverbial fire or prevent a relatively quiet issue from becoming incendiary.
Crises and issues make headlines every day and the Cookerly team is among the nation’s deepest and most experienced in managing the situations that can seriously impact a company’s brand. For three decades, the agency has answered calls from hundreds of clients needing help when potentially devastating crises or issues have arisen. These include, but are not limited to: data breaches, environmental contamination, permitting, NIMBY, whistleblowers, mergers and acquisitions, litigation, labor disputes, corporate malfeasance, franchise issues.
At Cookerly, we offer two management pathways – planning and execution – to effectively address an issue or crisis.
Not dealing with an issue or crisis right now? That’s great, but if you’re not prepared, as Benjamin Franklin stated so famously, “Failing to plan, is planning to fail.” An issue can quickly escalate into a crisis if it is not contained … and a crisis can threaten the viability of an entire enterprise. And if you are facing a crisis or issue, don’t delay. Call us. We’ve got a response team ready to respond 24/7.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
