FASHION DIVE – Consumers say they want more environmentally friendly clothing, but will they pay for it?
Denise N. Green, an associate professor of fiber science and apparel design at Cornell University in Ithaca, New York, said the answer is often no.
“Gen Z — they say, study after study, survey after survey, more than any other generation — they’re saying they want sustainable fashion, and more than any other generation they are the biggest segment of the population buying fast fashion,” she said.
In 2022, a global sustainability study conducted by consulting firm Simon-Kucher & Partners found that younger generations in the U.S. are more inclined to care about sustainability. About 54% of Gen Z (ages 18-24) and 57% of millennials (ages 25-39) said sustainability is important to them.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
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