BLOOMBERG – Amazon.com Inc. has millennial shoppers nailed down. And their parents. And most of their grandparents. But one group of potential customers has eluded the world’s biggest Internet retailer.
THE PHILADELPHIA INQUIRER – Imagine driving to the beach in a convertible. Picking up the kids after school in an SUV. And then going to a business dinner in a smart sedan. All over the course…
GEORGIA TREND – Of all the maladies known to mankind, cancer remains the most dreaded diagnosis. Here’s what Georgia programs are doing to help reduce that risk.
CIO – Startup slogans are inescapable in tech: Move fast. Break things. Minimum viable product. These are exciting ideas, for sure, but to put them to use in IT, you’ll need to tailor them to your context.
GLOBAL ATLANTA – The inaugural P20 conference was held last October in Lancaster House in London. This year, the conclave comes to Atlanta. Editor’s note: Atlanta may be the center of the payments universe, but the rest of the world hasn’t necessarily gotten the memo.
COBB BUSINESS JOURNAL – Dave Hamilton, 63, is a McDonald’s owner who has been with the company for close to 50 years. He currently serves as president of the Greater Atlanta McDonald’s Operators Association and he…
ZDNET – Connected wearable devices are well established as products that can help people stay physically fit. One of the latest products in this space is designed to help workers avoid serious injury on the job.…
FOX 5 ATLANTA – Eating healthy is an everyday challenge many of us face. But, for cancer patients, struggling with nausea and loss of appetite, maintaining a healthy diet can be especially challenging. Nathan Schober sees…
THE ENTERPRISERS PROJECT – Vijay Raghavan, executive vice president and CTO at LexisNexis Risk Solutions, explains that it’s important to first understand that there’s no single ideal use for machine learning. “Machine learning is a technique…
THE CHAMPION – Almost overnight, DeKalb County firefighter Robert Sutton became a local celebrity when video surfaced of him catching a baby thrown from a burning building.
Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.
Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.
Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.
A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.
Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Marietta with his wife and two children.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.
Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.
NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.
The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.