The Island of Misfit Social Media Toys
Our amazing social media manager Holly has this map (left) hanging on her wall. It captures the membership sizes of the biggest online communities in the spring of 2007, but with a whimsical, Lord of the…
Does Your Company Need a Social Media Policy?
Several weeks ago, I wrote a guest post on PR Breakfast Club about the importance of transparency and full disclosure for PR professionals when posting online. While the Internet lends itself toward anonymity and pseudonymous user…
Smile! Your Brand Is in Pictures
In an instant, a single photograph can connect people, call for action or define a generation. On the other hand, a poorly thought-out advertisement can put even the most respected brands in a tailspin, resulting in…
Content Triumphs Over Advertising on Social Media
In the race to Facebook’s IPO, all the news seemed focused on guessing just how high the valuation would be as well as the litany of reasons that it would achieve dizzying success. And then General…
OMG, That’s Totes Not Kewl :(
When it comes to pet peeves, my list is long and ever growing, ranging from drivers who fail to use turn signals, to cars taking up multiple spaces and people who read over your shoulder on…
Why? Why? Why? Asking the Important Questions
Pop quiz: What are the three most powerful letters in the alphabet? Answer: W-H-Y Think about it. “Why?” has the potential to change everything. Why would someone watch (and share) the video we’re about to produce?…
You Are Not Your Audience
As PR pros, one of the first lessons we learn is that to deliver real results for our clients (and their bottom lines), we need to take ourselves out of the equation. The second lesson is…
Crowdsourcing: The Future of Marketing or Atlas Shrugged on Steroids?
Cherry Garcia, Chunky Monkey, Chubby Hubby – have I lost you yet? Of course not! We all know these as top-selling Ben & Jerry’s flavors. What most don’t know, however, is that all of these flavors…
Public Relations’ Wikipedia Problem
When you search for a product or company, in many instances, Wikipedia will be on the first page – if not the first listing – of your search results. With the announcement of the last publication of…
Is Your Brand Dressed Appropriately?
Content may be king in social media, but based on some of the posts that pop up in my news feed, a lot of brands are dressing their king in some weird-looking clothes. All too often,…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
