A PR Message to Entertainers
I want to start by saying that I don’t have any clients in the entertainment industry, but if I did, I would have advice for some of them. Shut up! Sorry, but that’s about as succinctly…
For Profit or Not? That is the Career Question.
A few days ago I caught myself thinking back to a senior-year conversation with a fellow PR major at UGA, and it struck me that I’m doing the very thing with my career I claimed I…
The Vanishing Art of Conversation
In a world where we spend increasingly more time online, I think we tend to forget that while electronic communication is a huge benefit, it can also be a bane.How often do you start writing an…
Beyond Observing the Social Media Phenomenon
It goes without saying that public relations professionals are expected to participate in the emergence of social media as a medium for their profession. The advent of Twitter in particular was the wake-up call to many…
Rainy Day Distractions
As I sat down last night to brainstorm my PeRceptions, all I could focus on was the rain pelting my window. I kept getting distracted by fun Web sites, and then it dawned on me… Why…
Snail Mail (Times 20,000)
Seal the envelope, slap on a stamp and put the red flag up on the mailbox. Easy enough. But what happens when you want to mail something to 20,000 people? It might not fit in your…
100% of PR Pros Think Using Statistics is a Good Idea
Here’s a little secret about PR professionals – although we fashion ourselves as creative types, many of us (me included) have a clandestine love of numbers. I won’t be switching career paths to become an accountant…
What’s Green Got to Do With It?
Recently I had the honor of participating in two green marketing panels: at the 4th annual Georgia Environmental Conference in Savannah and the Association of Commuter Transportation International Conference in Washington, DC. While the overall green…
The Value of Community Partnerships
Grassroots outreach. Frequently it’s the best way to communicate your message to your target audience, but “grassroots” could be listed in the thesaurus as a synonym for “extremely time consuming.” In the absence of a money…
Cubicle Couture
Cubicles: def – often seen as being symbolic of the human condition of working in a modern office setting due to their uniformity and blandness. Couture: def – French for “high sewing” or “high dressmaking”; refers…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
