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  • About
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    • Brand Building
      • Strategic Planning and Insights
      • Brand Development
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      • Creative Services
      • Digital Marketing
      • Experiential Marketing
      • Influencer Marketing
      • Internal Communications
      • Media Relations
      • Media Training
      • Messaging Workshops
      • Multicultural Marketing
      • Executive Thought Leadership
      • Search Engine Optimization
    • Lead GenerationActivating a program
    • Crisis & Issues Management
      • Planning
      • Execution
  • Case Studies
    • Mercedes-Benz USA
    • Cancer Treatment Centers of America
    • NAPA AUTO PARTS
    • Westin Hotels & Resorts
    • TSYS
    • Deluxe
    • McDonald’s
    • Trilith
    • Mattel
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Category Archives: Blog

Deploy the Slide!

Media RelationsBy CookerlyAugust 13, 2010Leave a comment

I was sitting at my desk trying to decide what to blog about this week. I decided to turn to the latest news headlines for ideas. As I’m going through the top stories (at least the…

Yes. PR Can Do That (Too)

Media Relations, Social MediaBy CookerlyAugust 11, 2010Leave a comment

Publicity. Check. Event Planning. Check. Reputation Management. Check. We have you covered. But you need a website, a social media policy, want to do some Facebook promotions and wonder if a link-building campaign might help drive…

Following the Rules. . . of Kindergarten

News & NotesBy Tracy PadenAugust 5, 2010Leave a comment

I’ve got kindergarten on the brain. In less than a week my first-born will put on her backpack and walk down the hall to room 222, leaving her preschool days behind for good. Questions keep popping…

A Few Thoughts on BP

Issues Management, Media Relations, News & NotesBy CookerlyAugust 2, 2010Leave a comment

The last time I offered an opinion on this blog was to say that everyone should quit trying to assign blame for the Gulf oil spill and worry about fixing the leak. Obviously, nobody took my…

Thirsty Thursday

News & NotesBy CookerlyJuly 29, 2010Leave a comment

As are all my blog posts, here’s today’s wacky spin on communications 4:31 p.m. class dismissed? Try again. This is “corporate America” folks. Often times the wheeling and dealing doesn’t begin until after trading hours. If…

The PR Earthquake in Cupertino

Issues Management, Media Relations, News & NotesBy Matt CochranJuly 27, 2010Leave a comment

The idea that companies simply survive public relations disasters is simplistic and suggests that the company doing the surviving comes out on the other side of the fray intact and healthy as ever. In reality, analyzing…

LeBron’s “Decision” Stains Legacy, Compromises Journalistic Integrity

Brand Marketing, Issues Management, News & NotesBy Cory StewartJuly 21, 2010Leave a comment

As you might recall seeing or hearing, the much-hyped, professional basketball star, LeBron James, formerly of the Cleveland Cavaliers, decided to take “his game to South Beach” to join the Miami Heat. Not only did James…

7 to 7: Polls are open tomorrow for Georgia’s Primary Elections

News & NotesBy Jane StoutJuly 19, 2010Leave a comment

1 in 4: Number of voters expected to participate Tomorrow’s primary elections give voters the chance to decide which candidates will appear on the Nov. 2 general election ballot. Unless you’ve been living under a rock,…

The Power of Influence

Brand Marketing, Issues Management, News & NotesBy CookerlyJuly 13, 2010Leave a comment

PR professionals are responsible for messages that are disseminated to the public about a company’s products, services and/or image. We are responsible for giving the public something favorable to think about a brand and tasked with…

‘Sibling’ Rivalry

News & NotesBy CookerlyJuly 8, 2010Leave a comment

PR and journalism may be related, but they don’t always get along. In trying to reach my goal of becoming a writer, I have had to decide what type of writing I would enjoy doing. In…

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Cookerly PR | Public Relations, Communications & Marketing Services
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Developing award-winning campaigns for OEM

Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.

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Matt Cochran

Corporate Communications

matt cochranAs a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.

Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.

Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.

Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.

A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).

Interested in talking about corporate communications?

CLICK HERE

Mike Rieman

Consumer, Corporate & Media

mike riemanAs senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.

Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.

Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Marietta with his wife and two children.

Interested in talking about consumer, corporate or media?

CLICK HERE

Sheryl Sellaway

Corporate Communications

As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.

An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.

Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

Interested in talking about corporate communications?

CLICK HERE

napa

Putting our “know how” into practice

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

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AF_Logo-color_NEW

Fresh perspectives for venerated national healthcare advocacy organization

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.