Become a “Small Business Owner”
One of the primary reasons people come to us for public relations is to grow their businesses. They want PR to bolster visibility which translates into business development. PR has to impact the bottom line (directly…
Celebrate Good Times…C’mon!
It’s September and there’s a lot to celebrate! Well, maybe not too much for me, but I am excited that today marks my 22nd birthday – a year after the landmark age of 21 and one…
Video Killed the TV Star
YouTube has only been around five years, but it’s hard to image life without it. Just ask anyone that’s ever randomly shouted, “OUCH! Charlie bit me.” The site has been integrated into college curriculum, the corporate…
The Rewards of Client Accomplishments
September is upon us and with it comes cooler days reminiscent of back to school, football games and the approaching holidays. And for me it takes on the significance of the milestones and watershed moments of…
Do Unto Others… It Could Help You Make Headlines
Newsrooms are turning stories out quicker than ever before. Assignment editors decide in a flash whether they’ll cover a topic or they won’t. Reporters cover multiple beats. So how do we make our clients’ stories cut…
iLight and Moths. A Freaky Combination
The other night I had the distinct pleasure to chaperone 80, yes 80 college women at their new member pledge retreat. For them this was a “bonding weekend” full of getting-to-know-you activities. For me, although I…
Is Everything Really So Likeable?
Last night, while catching up on my reading, I came across an article about a company that is using QR codes as a tool for people to “Like” things. If you aren’t familiar with QR (“quick…
Creativity – Where Do You Find It?
When was the last time you did something creative? Well, you may start by defining your approach to creativity. To me, it’s something we learn from a young age, a skill we begin to develop with…
Around Town (with “Fuzzy”)
If you’ve ever been to our office, you may be familiar with our unique conference table adornments, affectionately known around the office as the “little green fuzzy things.” [Hint: You may have also seen them here.]…
Am I a bad person if I don’t wish my wife a happy anniversary on Facebook?
In January, when my son celebrated his 16th birthday, my wife’s last words to me as we left the house that morning to go to work were, “Don’t forget to write something on Facebook for Andrew’s…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
