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  • About
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    • Brand Building
      • Strategic Planning and Insights
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      • Digital Marketing
      • Experiential Marketing
      • Influencer Marketing
      • Internal Communications
      • Media Relations
      • Media Training
      • Messaging Workshops
      • Multicultural Marketing
      • Executive Thought Leadership
      • Search Engine Optimization
    • Lead GenerationActivating a program
    • Crisis & Issues Management
      • Planning
      • Execution
  • Case Studies
    • Mercedes-Benz USA
    • Cancer Treatment Centers of America
    • NAPA AUTO PARTS
    • Westin Hotels & Resorts
    • TSYS
    • Deluxe
    • McDonald’s
    • Trilith
    • Mattel
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Category Archives: Blog

Crossing the firing line

Issues Management, Media RelationsBy Mike MulletOctober 25, 2010Leave a comment

The recent dismissal of news analyst Juan Williams by National Public Radio has touched off a controversy that ultimately seems to be more evidence of how the line between news and opinion is increasingly blurred. NPR…

Like Visibility? Then You Should Like Social Media

Media Relations, Social MediaBy CookerlyOctober 21, 2010Leave a comment

How do you get your news? If you are like me, it’s a hybrid of sources and may be different every day. Over the last 24-hour period, for instance, I’ve read five or six blogs, visited…

Internet Killed the Logo Star: Goodbye, new Gap logo

Brand Marketing, Issues ManagementBy CookerlyOctober 18, 2010Leave a comment

You’ve probably heard about the Gap and its new logo debacle. Last week the clothing retailer announced it was returning to its original logo following a firestorm from consumers scrutinizing the new design. But what’s interesting…

Reflections on Facebook from the Greatest Generation

Social MediaBy CookerlyOctober 14, 2010Leave a comment

When talking to recent college grads (job hunters), I always ask if they’re on Facebook. I don’t want to stalk them online, but I’m curious to know if they consider Facebook to be a tool beyond…

What Really Gives with Digital Communication?

Digital CommunicationsBy Beth McKennaOctober 11, 2010Leave a comment

According to a recent survey by Euro RSCG Worldwide, 51% of the 5,700 adults surveyed believe that digital communication is “weakening the human bond.” They aren’t ridding themselves of their smart phones quite yet, but they’re…

Twitter + Good Customer Service = Good PR

Digital Communications, Social MediaBy CookerlyOctober 7, 20103 Comments

A few weeks ago, I was having dinner at a restaurant in Austin. Although I’m sure the restaurant is lovely with any other server, my experience was terrible. Before the spiral of bad service unfolded, I…

Paying Tribute to an Unusual Sort of Marketing Genius

Brand Marketing, Digital CommunicationsBy CookerlyOctober 4, 2010Leave a comment

It’s my turn to write a column for the Cookerly blog and I am going to use it to pay tribute to a man with whom I had the privilege of working many years ago. Gary…

Blog Talk

Digital Communications, Social MediaBy CookerlySeptember 30, 2010Leave a comment

Blog: (a blend of the term web log) usually maintained by an individual with regular entries of commentary, descriptions of events, or other materials – video, photos, etc. A child of the 90s, the blogosphere has…

Lost Summer on the Gulf Coast

Brand Marketing, Issues Management, Media RelationsBy Cory StewartSeptember 28, 2010Leave a comment

As most know, BP mercifully announced their runaway Macondo well is permanently sealed, thus resulting in a lost summer along the Gulf Coast. The Deepwater Horizon saga played out for 153 days and released approximately 4.1…

How You Build It: Confidence, Resourcefulness and Persistence

Digital Communications, Media Relations, News & NotesBy Matt CochranSeptember 23, 2010Leave a comment

I and two of my colleagues from Cookerly Public Relations recently attended the Wall Street Journal-sponsored “How I Built It” event at the St. Regis in Buckhead. Colleen DeBaise, the Journal’s small business reporter, moderated a…

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Developing award-winning campaigns for OEM

Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.

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Matt Cochran

Corporate Communications

matt cochranAs a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.

Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.

Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.

Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.

A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).

Interested in talking about corporate communications?

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Mike Rieman

Consumer, Corporate & Media

mike riemanAs senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.

Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.

Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Marietta with his wife and two children.

Interested in talking about consumer, corporate or media?

CLICK HERE

Sheryl Sellaway

Corporate Communications

As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.

An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.

Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

Interested in talking about corporate communications?

CLICK HERE

napa

Putting our “know how” into practice

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

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AF_Logo-color_NEW

Fresh perspectives for venerated national healthcare advocacy organization

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.