‘Twas the Night Before Christmas
‘Twas the Night before Christmas when all through the agency, Nobody was stirring, not even Mizz Cookerly. The proposals were stacked by the front desk with care, In hopes that new clients would soon stand right…
Taking the Blocks Out of the Box: The Value of Fresh Thinking
This week, I have been thinking about thinking. New thinking, to be exact. In the inevitable way that the calendar shift to December makes “It’s almost the new year!” roll off the tongue, this week has…
Getting Serious About Laughter
The recent passing of Leslie Nielsen has me thinking about comedy and its place in PR. When you work with a client year after year, the message can get stale. Part of the challenge is coming…
How’s LeBron’s “Decision” working out?
Earlier this year, in my blog entry, “LeBron’s “Decision” Stains Legacy, Compromises Journalistic Integrity,” I analyzed the fallout surrounding LeBron James’ and ESPN’s hour-long special called “The Decision.” Most know that LeBron dumped the Cleveland Cavaliers…
What Does Your Facebook Page Say About You?
Facebook is an awesome social networking tool that enables users to stay connected with friends, but the downside is that almost everyone is on Facebook, including my 71-year-old grandmother. Moreover, we live in a voyeuristic society.…
Baking up Raving Fans through Blogs
Guess what? I’m a winner! A winner of what, you ask. I’ve won the Reynolds Baked for You Baking Cups! This may not be much of a perk for you, but it definitely is for me.…
What happened to responsible journalism?
There have been a couple of news items recently that, as a former journalist, have really annoyed me. I have been gone from the other side of the “media divide” for almost two decades now and…
Public Relations Spending on the Rise
The age old debate about what prompts awareness and visibility for a brand reappeared this month on the pages of Georgia Trend. According to the article, spending on public relations has increased while advertising is down.…
A Good Reputation is Priceless…
As Warren Buffet quipped, “it can take 20 years to build a reputation and only five minutes to ruin it.” Of course, everyone wants a good reputation. But how do you get one – and more…
Would you trust this guy with your social media?
Nothing against Cookerly’s newest intern, but the answer should be no. You wouldn’t hand an intern a company credit card, so why should you give him the login to the company’s Twitter account? Either one could…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
