Oscar Gets an Update
Are you planning to watch The Oscars on Sunday night? If years of long-winded thank-you speeches and stuffed shirts have turned you off, you might want to give Oscar another shot. Don’t look now, but it…
Are you planning to watch The Oscars on Sunday night? If years of long-winded thank-you speeches and stuffed shirts have turned you off, you might want to give Oscar another shot. Don’t look now, but it…
Happy Presidents’ Day! Or shall I say Happy President’s Day, and Happy Birthday George! Today marks a celebratory day when Americans honor the legacies of the U.S. presidents. Established in 1800, Congress declared George Washington’s birthday…
As the news industry struggles to reinvent itself and its business model, people have in no way stopped consuming news and information. News websites and online media channels are proliferating, while the blogosphere, Twitter and social media websites provide an additional and immediate dimension to reporting
Love is certainly in the air at Cookerly Public Relations. It’s of course Valentine’s Day, and…yours truly takes the plunge on Saturday. I’m leaving town tomorrow to get married, and love is on the brain. I’m…
It’s a good thing the game was entertaining and the halftime show didn’t completely put me to sleep because the commercials were … what’s the word I’m looking for? … boring! With million-dollar investments on the…
That’s the newsprint title on my office bulletin board – a repository for quotes and images that inspire and speak to me. Some days it’s motivation to be “brilliant;” sometimes it’s just about getting through the…
During the recent NFC Championship game, Chicago Bears quarterback Jay Cutler suffered a sprained MCL in his left knee. The severity of his injury, which was questioned by many, sidelined the star QB for the entire…
Failure to meet New Year’s resolutions – check. Can no longer fit butt into jeans – check, check. Haven’t seen the sun in over twelve days – check, check, check. And to top things off, your…
Some foreign policy experts are tracing the revolution in Tunisia to the pervasiveness of social media, but a smart commentary on the radio program “On the Media” last week puts the dynamism of popular, modern “movements,”…
On January 5, an update on the Starbucks Facebook page announced that the coffee company’s logo would be changing in the spring of 2011. The status update linked to a video message from CEO Howard Schultz…

Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.
Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.
Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.
A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.
Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Marietta with his wife and two children.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.
Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.