Missing: Simple tactics that make your marketing efforts even more effective. Last seen used by some of the most successful and popular brands. Responds best when applied by communications professionals, but easy-to-implement for most businesses and…
Weinergate continues to sweep the country, and everyone seems to have an opinion or joke about what Congressman Anthony Weiner did and how he handled himself. Political sex scandals in America are nothing new—even founding fathers…
2011 marks the 20th anniversary of Cookerly Public Relations. Time truly does fly when you’re having fun. This year will mark my 14th year here, and my peers Chip Stewart and Jane Stout also have long…
“Would you move. Just move away from the window!” yelled the server at the Wendy’s drive-thru as I tried to check my order. Turns out, she was on a timer in the name of fast customer…
The lives lost this year from deadly storms and tornadoes is staggering. This year will no doubt go down, at least in my mind, as the year of the tornado. Approximately 505 people have been killed…
Were you one of the millions of people “ugly-crying” while watching the finale of The Oprah Winfrey Show? Growing up, it seemed like everyone was obsessed with Oprah, which I never understood…until yesterday. It caught me…
Love him or hate him, Donald Trump knows how to grab the attention of the media. When he announced last week that he was pulling his name out of the running for the presidency of the…
Only a few years ago, mailed invitations, telephone messages and print ads were standard protocol when it came to meeting planning. These days, however, paper is positively passé. From location-based check-ins to live event tweeting and…
Social media and the internet have changed the way people get their news. According to the Pew Research Center’s recent “State of the News Media” survey, every major news outlet saw their audience stall or decline…
Public relations. Most people equate the field with press releases, talking points, fact sheets or possibly bylined feature articles. Words, words and more words. But increasingly, PR efforts are focused as much on visual elements as…
Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.
Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.
Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.
A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.
Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Marietta with his wife and two children.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.
Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.
NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.
The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.