Failing To Plan Is Planning To Fail
This admonition – Failing to plan is planning to fail – is attributed to both Alan Lakein, the writer of several self-help books on time management in the 1970s, and before that to Winston Churchill. With…
Wag the Dog
Ours is one of the nearly 73 million American households that own a dog. Lucy, who is six, is of indeterminate lineage but can pass for a golden retriever if you don’t look too closely. Although…
Dear Santa, All I Want for Christmas Is…
There’s less than two weeks left before the holiday, which means it’s time to quit thinking about what you’ll get your busy coworker or PR peer for Christmas – or Hannukah – and start shopping. For…
Syracuse Crisis Damages Jim Boeheim’s Legacy
By now, everyone knows of the allegations of sexual abuse by former Pennsylvania State University assistant football coach Jerry Sandusky and University of Syracuse assistant basketball coach Bernie Fine. While there is plenty to be disgusted…
What I learned from the movies: 3 keys to the power of storytelling
I finally saw The King’s Speech over the holiday break and loved everything about it. The story was compelling, the central character intriguing, and the character development was fantastic. And it got me thinking….besides a pleasant…
What You Missed …
After a long holiday weekend, catching up on news and emails – and getting back into “work mode” – is easier said than done. Let us do some of the work for you. Here’s what you…
Why Twitter is better than email (sometimes)
If you’re in public relations and doing the yeoman’s work at an agency – calling and emailing target reporters repeatedly until you finally connect with them – then you’re always on the lookout for a better…
The Fine Art of Interning
When I was in elementary school, my dad helped me write a letter to our local news anchor. I asked him to come to my school’s Career Day, and he did. The fact that Bob Grip…
Creating a Story That Will Leave a Lasting Impression
Public relations, when done right, can have a lasting legacy. Just ask William Laughead. While you might not recognize Laughead’s name at first glance, there is no doubt that you are familiar with his creation—Paul Bunyan,…
We’re Moving!
After almost 10 years in our office space, Cookerly is moving! Granted, it’s to a building just a short walk away… and we’ll still be on the fifth floor. (There’s an office rumor about the fifth…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
