Are You Ignoring a Potential Goldmine?
One of the most challenging aspects of public relations work is accepting – and even embracing – the loss of control that is inherent in what we do. From opening the morning paper to read the…
We’re Only Human: Turning a Digital Crisis into a Win
About a month ago, I saw a great deal shared in my Facebook friend feed. Squishable.com, purveyor of oversized plush toys, was offering nearly half off their normally $40 products. Several family members had long coveted…
The Logic of Rebranding
Only six months into 2012 and I’ve noticed several major household brands rebranding. But WHY do companies (new and old alike) take an introspective look and decide to make this major transformation? Evolution Over time, brands…
Apple Guilt
Warning: The following post was written by a PR professional who uses a BlackBerry (gasp!). So after yesterday’s Worldwide Developers Conference (WWDC), I find myself once again thinking about the Joneses and how best to keep up…
The Island of Misfit Social Media Toys
Our amazing social media manager Holly has this map (left) hanging on her wall. It captures the membership sizes of the biggest online communities in the spring of 2007, but with a whimsical, Lord of the…
PR Lessons from a Queen, a Royal Family and a Spy
Sometimes, television shows can be educational in a way never intended or imagined. If you were one of the millions watching the second season finale of Game of Thrones last night, I doubt you were looking…
Does Your Company Need a Social Media Policy?
Several weeks ago, I wrote a guest post on PR Breakfast Club about the importance of transparency and full disclosure for PR professionals when posting online. While the Internet lends itself toward anonymity and pseudonymous user…
Jose Wejebe: A Tribute to One of My Favorites
As many know, I love most any kind of fishing and I’m always looking forward to that next trip to the beach or lake. Growing up in Pensacola, Fla., fishing was as important as playing baseball,…
Smile! Your Brand Is in Pictures
In an instant, a single photograph can connect people, call for action or define a generation. On the other hand, a poorly thought-out advertisement can put even the most respected brands in a tailspin, resulting in…
Use Strategic Communications to Get Ahead in Your Career
An article this week in the Wall Street Journal, How Women Can Get Ahead – Advice from Female CEO’s, recounted opinions from 11 women CEOs of Fortune 500 companies about factors that fueled their careers and…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
