40 Years – My How Things Have Changed!
Happy Earth Day! No doubt you’ve already heard or seen at least one news story about today’s 40th anniversary of the start of the environmental movement. For many of us, it’s hard to imagine just how…
The Starting Line
Last week I had the pleasure of participating on a social media panel hosted by the Green Chamber of the South and Southeast Green. An enthusiastic audience posed a lot of thoughtful questions. What stood out…
Every Word Counts… even when you’re not counting
As a professional communicator I’ve come to realize that every word counts. No matter who you are talking to or where you have selected to make your thoughts known, what you say and how you say…
Changes
I don’t know how you feel about change, but my feelings on the subject are mixed. Dictionary.com seems to share my view. Look up the word “change” and you get 38 entries. Given my love of…
Business Communications. Keep it Simple.
Interesting article in yesterday’s New York Times is a good reminder about the importance of brevity and clarity in business communications. Guy Kawasaki is renowned for the 10-20-30 rule of presentations that encourages the presenter to…
How SXSW is Like Sesame Street
I write this from the floor of Ballroom D at the Austin Convention Center, on my first trip to the South By Southwest Interactive conference (SXSWi), a five-day tech fest before the more well-known music festival. In my first…
A Revelation
Earlier this week, I sat in on a set of focus groups for one of the agency’s clients, and I left with an insight into my own work. When you spend day in and day out…
A Look at the Buzz Behind the Vancouver Winter Olympics
As someone famous once said, “All good things must come to an end.” And so the 21st Olympiad ended with a bang last night in Vancouver, amidst a parade of maple leaves, Canadian Mounties, singers, comedians,…
Super Bowl Navel-Gazing: What do commercials tell us about ourselves?
In case you clicked on this blog post title for the sole purpose of ridiculing us/me for excessive introspection, I’ll lead off with a disclaimer: I promise not to get too didactic about a Budweiser advertisement…
The Controlled Leak
So Apple’s iPad (stop with all of the juvenile jokes, please) is just the latest example of the aforementioned “controlled leak.” For the past several weeks, the rumors have been building that Apple was going to…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
