PR in an NFC World
Let’s talk about something that wasn’t announced at yesterday’s Apple event: NFC. NFC, or near field communication, is a technology that allows two devices in close proximity to “talk” to each other. Whether you wave your…
Prevailing over the Paradox of Personalization
Where do you get your news? Now think about where your parents – or grandparents – got theirs. The answers are likely very different. My parents watched the local TV evening news, followed by a national…
Success and the Olympics
The Olympics are an inspiring display of what humans can achieve given the right combination of natural talent, determination and hard work. Bodies and spirits are pushed to the limit in pursuit of gold medals and…
When Product Placements Attack
2: INT OFFICE – NIGHT Fade in on the Main Character sitting at his desk to research a deadly virus. CUT TO: Bing search bar … hands typing on keyboard … pan up back of computer…
Big Brother Facebook Is Watching
Every week, I put out a social media trends report to my colleagues, and in it, I tend to write about either Google becoming a real-life SkyNet or Facebook taking over the world. But as the social…
Are You Ignoring a Potential Goldmine?
One of the most challenging aspects of public relations work is accepting – and even embracing – the loss of control that is inherent in what we do. From opening the morning paper to read the…
The Logic of Rebranding
Only six months into 2012 and I’ve noticed several major household brands rebranding. But WHY do companies (new and old alike) take an introspective look and decide to make this major transformation? Evolution Over time, brands…
OMG, That’s Totes Not Kewl :(
When it comes to pet peeves, my list is long and ever growing, ranging from drivers who fail to use turn signals, to cars taking up multiple spaces and people who read over your shoulder on…
Why? Why? Why? Asking the Important Questions
Pop quiz: What are the three most powerful letters in the alphabet? Answer: W-H-Y Think about it. “Why?” has the potential to change everything. Why would someone watch (and share) the video we’re about to produce?…
You Are Not Your Audience
As PR pros, one of the first lessons we learn is that to deliver real results for our clients (and their bottom lines), we need to take ourselves out of the equation. The second lesson is…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
