Challenge
In 2016, developers announced the creation of Trilith, a 235-acre master-planned residential and mixed-use development located in Fayetteville, GA, adjacent to Trilith Studios. Envisioned as a haven for storytellers and creatives, the new urbanist community is a contemporary concept in walkable living. The challenge was to bring awareness to the community and help sell homes.
Breakthrough Solutions
Our team devised a wide-reaching, integrated approach to draw attention to Trilith with a steady stream of earned media, engaging social media content, inviting advertising and data-driven paid campaigns.
We crafted an overarching message about “the town made for creating”—highlighting creative residents, the proximity to the nation’s second largest movie studio, beautiful homes, walkability, commitment to the environment and more.
We leveraged news on restaurants and retailers signing leases for the mixed-use Town Center.
We hosted reporters, influencers and realtors during an all-day familiarization tour. Guests were bussed to the community, visited Trilith Studios, toured homes and were treated to food from future Trilith restaurants.
Results
The campaign has succeeded in putting Trilith on the map.
- Earned media placements in New York Times, Forbes, HGTV, Dwell, MSN and more reaching more than 130 million impressions.
- Within the first two months of our social media campaign, visits to the community’s sales center increased by 104 percent.
- Advertising appeared in Atlanta Magazine’s HOME, in billboards across Atlanta and other select digital and print publications.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
