Is your strategic planning top-of-mind and being executed across the enterprise?
Strategic planning can drive an organization forward by harnessing coalitions across the enterprise with a powerful vision for progress. Moreover, successful strategic plans must be forward-focused, aspirational and fact-based.
But, while strategic planning gets a lot of attention, many executive leadership teams spend little time discussing strategy and set a business environment in which many of their employees don’t understand the strategy. Therefore, it’s not surprising that many businesses fail to meet their strategic targets.
Why the disconnect?
Too often, strategic plans wind up on a shelf gathering dust… Cookerly’s strong belief is that, once goals are defined in a strategic plan, they must be translated into tangible, measurable action steps with timelines – to achieve success.
This is where Cookerly excels in providing outstanding value. For us, strategic planning and insights start with what we can tell you from an objective, third-party perspective that you may not know or perceive about your own business. This takes the form of research, audits and in-depth program development to ensure you are moving forward efficiently without blind spots.
We work with clients using execution plans that outline clear actions, including the following elements:
- 90-day planning grids that spell out practical, incremental tasks
- Accountability “check-ins” to track progress and smooth out bumps in the road
- Flexible planning options when new data points out that a change is required
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
