When it comes to ensuring your brand is seen online, appearing high in the search engine results page is step one.
Search Engine Optimization (SEO), helps your brand’s website rank higher in results provided by search engines like Google, Yahoo! and Bing. The byproduct of these efforts makes your website visible to more users who are actively searching for a solution to their needs.
So, what are the methods to optimize your site and make sure you’re found?
Cookerly will conduct an SEO analysis, essentially a deep dive of your current rankings compared to competitors. We’ll then identify and prioritize current webpages on your site and explore strategies to improve your search engine rankings.
Part of that analysis will result in researching a list of websites to target for bylines and opportunities to retrieve backlinks from other authoritative sites. Generating backlinks is the first step in what’s termed, off-site SEO, or all the actions taken outside your own website for optimization.
In addition to building high-quality backlinks, Cookerly may recommend other tactics such as influencer marketing, social media initiatives and guest blogging to improve your off-page SEO.
Cookerly also specializes in implementing on-page SEO services by improving content and meta descriptions. Our team will analyze the contents of your current site and identify gaps for improvement. Then, we’ll provide a custom solution to get you up to speed and search-engine friendly.
Taking these steps in search engine optimization are foundational to building online awareness for your brand and for discoverability of your products or services. By enhancing a search engine’s ability to clearly understand your website’s offerings, it will greatly improve your business’s online profile when users enter their queries.
Fully optimized websites boost lead generation and, in the end, more business for your company.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
