What you say matters.
Every company has a voice, but some are stronger and more distinct than others – a result of a careful and cohesive messaging strategy centered on what a company stands for, what it offers the world, and with whom it strives to connect.
It’s especially difficult in the modern business landscape to stand out from other companies in the midst of everyday clutter and the perpetual news cycle. At Cookerly PR, we specialize in setting our clients apart from the rest.
We pride ourselves on our dedication to getting to know your brand as well as you do. This allows us to internalize and fortify your current messaging approach to take your stories to a higher plane. And it all begins in our virtual or in-person messaging workshops.
Cookerly’s messaging workshops create the foundation for a coherent and differentiating brand image for your business. We’ll gather a diverse mix of people from your team and ours to ensure that all facets of your business are well represented in your refined messaging strategy.
We’ll begin by identifying key brand and message elements that make your brand unique. This will allow us to spotlight the characteristic features of your business as we devise a plan to communicate those to your stakeholders across traditional and digital channels.
From there, we’ll organize the ideas we brainstormed in a message pyramid, or a model that designates key messages, proof points and anecdotes that will lend to your company’s cohesive image. We’ll work together to ratify the message pyramid and hone in on the top messages and stories in order to fortify a brand persona that your key publics will trust for its consistency.
Cookerly’s messaging workshop will ultimately equip your primary spokespeople with an overarching messaging strategy and the skills necessary to assert their position within the industry as credible and consistent thought leaders.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
