Spring is here! It’s time to throw open the windows and wash away the dreariness of winter. If you’re like me you’ve got a long list of spring cleaning projects around your house. But before you grab your broom and dust pan, take a minute to see what spring cleaning you need to do at the office. No, I’m not talking about those crumbs in your keyboard – I’m talking about spring cleaning your marketing approach.
We’re almost a quarter of the way through the year. What do you have to show for it? Take a look in the nooks and crannies of your marketing plan and find whatever gook is slowing you down. Here are a few “cleaning” tips:
- Check your progress toward goals. Are you 25 percent of the way toward meeting your goals for 2010? If not, it’s time to get busy. Enough planning – get started on the work!
- Let in some fresh air. Today’s marketing environment changes quickly. If you’re following your marketing plan like a playbook, you may be missing out on some opportunities that didn’t exist when you wrote it in those dark days of December and January. Let in the “fresh air” of new ideas from co-workers.Watch a TEDTalk and get inspired. Do something to freshen up a bit.
- Toss out the trash. You may be holding on to some plans that don’t make sense anymore. Don’t waste time (and energy, and money) trying to push something across the finish line just because you said you would. Take a good, hard look at what you’ve got on your plate and toss out the tactics that aren’t going anywhere.
Now, doesn’t your marketing approach look all shiny and new? Let’s keep it that way!
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
