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  • About
    • Our History
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    • Brand Building
      • Strategic Planning and Insights
      • Brand Development
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      • Creative Services
      • Digital Marketing
      • Experiential Marketing
      • Influencer Marketing
      • Internal Communications
      • Media Relations
      • Media Training
      • Messaging Workshops
      • Multicultural Marketing
      • Executive Thought Leadership
      • Search Engine Optimization
    • Lead GenerationActivating a program
    • Crisis & Issues Management
      • Planning
      • Execution
  • Case Studies
    • Mercedes-Benz USA
    • Cancer Treatment Centers of America
    • NAPA AUTO PARTS
    • Westin Hotels & Resorts
    • TSYS
    • Deluxe
    • McDonald’s
    • Trilith
    • Mattel
  • News
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Author Archives: Cookerly

New Kid on the (Social Media) Block

Digital Communications, Social MediaBy CookerlyJanuary 10, 2012Leave a comment

It’s always interesting to start at a new company. There are new polices to learn, different cultures to understand and new coworkers to befriend. I’m used to being the new girl—when I was in high school,…

Dear Santa, All I Want for Christmas Is…

News & NotesBy CookerlyDecember 12, 2011Leave a comment

There’s less than  two weeks left before the holiday, which means it’s time to quit thinking about what you’ll get your busy coworker or PR peer for Christmas  – or Hannukah –  and start shopping.  For…

What I learned from the movies: 3 keys to the power of storytelling

Brand Marketing, Media RelationsBy CookerlyNovember 30, 2011Leave a comment

I finally saw The King’s Speech over the holiday break and loved everything about it. The story was compelling, the central character intriguing, and the character development was fantastic. And it got me thinking….besides a pleasant…

What You Missed …

News & NotesBy CookerlyNovember 28, 2011Leave a comment

After a long holiday weekend, catching up on news and emails – and getting back into “work mode” – is easier said than done. Let us do some of the work for you. Here’s what you…

We’re Moving!

News & NotesBy CookerlyNovember 3, 2011Leave a comment

After almost 10 years in our office space, Cookerly is moving! Granted, it’s to a building just a short walk away… and we’ll still be on the fifth floor. (There’s an office rumor about the fifth…

Social Bookmarking. Digg it?

Social MediaBy CookerlyOctober 31, 2011Leave a comment

Wikipedia defines social bookmarking as “a method for Internet users to organize, store, manage and search for bookmarks of resources online.” Not a bad idea, right? Simply put, social bookmarking is an ideal way to store…

Automation is Not the Answer: 4 Reasons Not to Automate Your Social Media Marketing

Brand Marketing, Digital Communications, Social MediaBy CookerlyOctober 14, 20112 Comments

Social media marketing takes time… and lots of it. One client referred to it as “feeding the monster,” a phrase I have adopted and use often. Of course, in my head, the monster is more like…

Remembering Steve Jobs…and His Jobs-isms

Brand Marketing, News & Notes, Social MediaBy CookerlyOctober 6, 2011Leave a comment

Steve Jobs changed our PeRception of technology by transforming it into something that is a part of our daily lives. As the mastermind behind most of Apple’s greatest achievements, from the first Macintosh computer to the…

So, like, you communicate for a living?

News & NotesBy CookerlySeptember 26, 2011Leave a comment

“So, like, you work in PR? That’s awwwwesome!  That must be, like, a fun job. I mean, you talk for a living.” Someone once said this to me and it made me laugh.  Working in public…

Social Media Just Changed. And Again. Oops, And Again.

Social MediaBy CookerlySeptember 22, 2011Leave a comment

I recently rejoined the Cookerly team after a brief stint in the corporate world – and putting aside my joy about being back – one thing became quickly apparent: social media is hard to keep up…

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Cookerly PR | Public Relations, Communications & Marketing Services
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Developing award-winning campaigns for OEM

Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.

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Matt Cochran

Corporate Communications

matt cochranAs a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.

Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.

Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.

Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.

A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).

Interested in talking about corporate communications?

CLICK HERE

Mike Rieman

Consumer, Corporate & Media

mike riemanAs senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.

Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.

Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Marietta with his wife and two children.

Interested in talking about consumer, corporate or media?

CLICK HERE

Sheryl Sellaway

Corporate Communications

As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.

An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.

Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

Interested in talking about corporate communications?

CLICK HERE

napa

Putting our “know how” into practice

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

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Fresh perspectives for venerated national healthcare advocacy organization

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.