Ready to transform your marketing process and ignite your lead generation program?
Fact: 93% of all online interactions start with a search engine. This is wonderful news, right? People on the internet are exploring and can find your product or service. However, are you making the grave mistake of abandoning low-hanging fruit and forcing ripe prospects to turn sour and head to a competitor instead? If so, it is time to fully embrace digital marketing to add new prospects to your sales funnel and improve your organization’s lead generation engine.
Digital marketing is a type of marketing that uses any electronic means to convey promotional messaging and measure its impact. It should be combined with inbound marketing concepts, which provides structure and purpose, making sure that each digital marketing channel works toward a goal.
In its lead generation strategy, the Cookerly team incorporates the right digital marketing channels and the right digital marketing approach to maximize results for its clients.
There are many specializations within digital marketing that Cookerly may employ, including search engine optimization, content marketing, pay-per-click advertising, email marketing, marketing automation, and last, but certainly not least, social media marketing.
Social media marketing is one of the most widely accepted digital specializations marketers employ for strategy. The process entails using social media applications and platforms to share messages with followers of your brand. It also presents the opportunity to grow your brand’s online presence, by building a loyal following. Cookerly has managed and implemented social media marketing strategies for myriad clients ranging from government entities such as the Buckhead Community Improvement District to healthcare organizations like Guardian Pharmacy Services to community living Town at Trilith. Cookerly will tailor your content to a cadence calendar that your followers expect, devise eye-catching content and implement paid social media ad campaigns to boost visibility and generate interest in your offerings.
Let’s face it, the litany of digital options at your disposal is overwhelming. Cookerly’s expertise will provide a roadmap and ultimately recommend the right channels to focus your digital marketing efforts so you are maximizing return and boosting the number of qualified leads.
Digital marketing should be a primary focus of your business’s overall marketing strategy. In a digital age, never has there been an easier way to stay in contact with your customers, while offering the level of personalization that data can provide. The more you embrace the opportunities digital marketing presents, the more you will be able to realize your company’s growth potential.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
