Struggling to increase revenue? Are you securing enough qualified leads?
Today, if you are not actively seeking more qualified leads for your sales team and are relying on someone visiting the “Contact Us” page on the website, your bottom line is probably suffering.
At Cookerly, we work diligently to understand our clients’ businesses … and the people behind the brands. As a trusted partner, we will audit and assess your current lead generation process and formulate a customizable content marketing plan to enhance consumer interest and capture more, qualified inquiries about your products or services.
Whether you are looking to start fresh with a partner such as HubSpot, consider a full-scale revamp or simply need a refined approach, we will tailor a strategy to bring your organization more revenue producing opportunities.
We are poised to help you identify the casual online browser and turn them into customers. We understand that not all leads are created equal, but getting to know your site visitors by learning more about them through email automation, online forms and live chat are just some of the options at your disposal.
When it comes to marketing your business, the first step to a successful lead generation strategy is the creation of compelling content.
Why is this important? Consider, approximately 96% of business-to-business customers want content from industry thought leaders to inform their buying decisions. Creating compelling content is your ticket to establishing yourself as a go-to source for thoughtful, credible, reliable and actionable information.
Cookerly experts can guide you through the various components of lead generation, including lead capture, creation of lead magnets, refined landing page conversion techniques and lead scoring. With Cookerly’s help, you can achieve better results and move the needle in the right direction for your company.
Need advanced sales enablement or other email automation programs? We do that too! Let us know how we can jumpstart your lead generation efforts.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
