Whether an organization is a start-up or decades old, brand building is a critical cornerstone of the formula for growth and success
Maintaining a strong brand is essential to the bottom line. Your ability to rally customers or consumers to the products and services you provide will hinge on your good standing among the stakeholders who matter most.
For Cookerly, it starts with strategic planning and insights; what we can tell you from an objective, third-party perspective that you may not always know or perceive about your own business. This takes the form of research, audits and in-depth program development to ensure you are hitting on all cylinders.
We also engage with organizations at various levels of brand development, whether it’s a refresh of your logo and designs or a messaging workshop … or an all-out re-do of your portfolio of products or services. We are pros at social listening and utilizing brand monitoring techniques to stay ahead of what’s next.
Many organizations come to Cookerly for media relations and corporate social responsibility initiatives. Earned media, securing coverage with major journalists and producers about an organization’s top attributes, provides credibility and positions a company and its executives as industry thought leaders and places their brands at the head of the class. Corporate social responsibility programs show your organization stands by its purpose in how it carries itself in the community and philanthropic circles. The best CSR programs build brands while doing good.
Subject matter experts and leadership teams ready to share their visions and their companies’ offerings benefit from media training and overall executive positioning programs, with opportunities to speak at major forums, talk to major media and win company accolades.
Organizations seeking to build grassroots, word-of-mouth, brand momentum leverage Cookerly for its digital marketing capabilities, which range from strategizing and managing your social channels to leveraging technologies for lead generation.
Our influencer marketing helps identify and mobilize important audiences to share your organization’s story and rally more to your cause.
Brand advocacy starts with your own employees. We provide support for our clients with strong internal communications programs to engage and ensure your staff has the best chance to feel part of a team and share your positive brand messaging.
We offer specialty services such as experiential marketing to bring organizations to life in physical settings and multicultural marketing to reach the full diversity of your customer base.
Undergirding all of these brand building initiatives is a full-fledged creative services offering. Our team creates ads, builds websites, shoots videos, launches podcasts and develops brand standards to help your organization maintain its visual appeal across all owned and paid platforms.
And of course, part of brand building is maintaining your reputation, and our crisis and issues management offerings help organizations prepare in the event of incoming fire that could slow a brand’s ascension.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
