Cookerly provides 360-degree thought leadership programs that take executives and subject matter experts into the big leagues nationally and across industry sectors.
From financial services and technology to healthcare, real estate, energy and many more, our comprehensive approach positions C-suite executives as thought leaders across paid, earned, shared and owned (PESO) channels.
We customize strategies and tactics for leaders to leverage their expertise via speaking engagements, industry conferences, media tours, earned press coverage, awards and more.
Whether we’re attending Social Media Week in Los Angeles, listening to a session at Money 20/20 in Las Vegas or reading up on the latest LinkedIn trends, we’re always thinking of ways to recast the benefits of your offerings and raise the profile and visibility of your thought leaders and SMEs.
Our approach encompasses synergistic elements including:
- Identifying and creating leaders’ most impactful talk tracks
- Developing innovative topics, story banks and pitches to secure positive press coverage
- Pursuing engagements with influential organizations
- Curating content for the enterprise and C-suite’s social channels
- Securing bylined articles and speaking opportunities that target the “right” audiences
When it comes to delivering compelling content to support thought leaders, Cookerly leverages research and robust material. We integrate industry trends, reports, videos, infographics and more to inform commentary for national news stories, podcasts and other applications.
The agency is adept at developing national surveys that provide original compelling content for leaders to disseminate. Headlines across major national outlets have heralded findings on consumer spending, payment practices, gender issues, homeowner preferences and many other topics.
Moreover, Cookerly is skilled at vetting and securing quality speaking opportunities that target your most important audiences at national and industry events and setting up speakers’ bureaus. We can even put your leaders in the limelight with a TED talk – with complete support from topic development to a stage-ready presentation.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
