Is your story being told, and is it reaching your desired audiences?
Media relations is a critical element in public relations and marketing campaigns, and it’s as much an art as a science. Positive earned press coverage provides proven, third-party credibility for companies and organizations that boosts marketing efforts and builds reputations. The power of this visibility can drive sales and change behavior.
From communication audits and competitive analyses to story bank creation, national print and broadcast placements and podcasts, Cookerly’s range of media relations services and results is unrivaled.
Our seasoned team of strategists and writers includes former journalists, broadcast reporters, and business-savvy MBAs who know how to develop and package a “great” story. We understand what resonates with reporters and will get your organization in the news. We counsel the C-suite and employ the full range of media outreach strategies/tactics to drive messages and earn results. We’ve developed a unique process to create compelling stories with news hooks and work proactively with quality media contacts cultivated over decades. The team’s relationships with national, trade and local media open doors daily for positive, accurate press. Moreover, we integrate this content across social and digital channels to drive brand awareness and engagement.
While clients come to us to get their story in the news, equally important is avoiding negative press and minimizing the media limelight during an issue/crisis. Cookerly’s all-stars are skilled at both. We also nurture connections with independent experts who can weigh-in with specific knowledge to augment a story.
Collectively, our media relations team has worked with hundreds of the most prestigious, respected national business, trade and local outlets to secure thousands of placements for clients. We work regularly with myriad trade publications across a wide range of industry segments and verticals including financial/professional services, healthcare, technology, energy, real estate, retail/consumer and more. Our media databases span long-standing respected outlets as well as continuously evolving news sites and platforms that target all demographics.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
