Brand ambassadors can help put your product or service over the top and we’ve got the game plan.
Influencer marketing has gained increasing clout and can be an effective strategy to round out your marketing program. Successful campaigns harness influencers with knowledge of your brand/products/cause who have established credibility and followings across social media channels – from Facebook and Instagram to YouTube, TikTok and new platforms popping up almost daily. Followers are drawn to influencers they like for advice and inspiration – and are likely to pay attention to posts and testimonials about your products/services.
Cookerly partners with you to evaluate if an influencer marketing program is a smart strategy and how it stacks up compared to expected ROI for other tactics. Once it’s decided to move forward with an influencer marketing program, Cookerly maps out the strategy and vets influencers to find the “right fits.” Worthy influencers can be as opposite as night and day depending on the brand – from celebrities to the kid next door, and many options in between.
Our team helps clients foster relationships with influencers who add visibility and passion for your brand and serve as advocates. Moreover, influencers need to establish authentic human connections with their followers that lead to trust, something consumers often don’t have for companies. Effective influencers not only guide consumers along a positive journey with your brand, they can also add enthusiasm and fun. Followers beget more followers, which translates to more website visits, video views, requests for information and “buyer” opportunities for companies/organizations.
Cookerly also helps safeguard clients’ reputations by employing a process to help ensure influencers are honest and transparent in their involvement and content.
Our team delves into research to better understand the personas of people you want to reach, and we develop creative content around themes and topics that will resonate on a personal level via multiple touchpoints.
Another strategy for clients to evaluate is internal influencers – in the form of employee ambassador programs. This is often an under-tapped resource to channel. Such groups can have broad influence with their diverse world of contacts, as well as other teammates.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
