Are you employing content marketing as part of your lead generation strategy? And, if so, are you using the right methodology?
At its core, content marketing is simply creating, publishing and distributing content for targeted audiences. It can boost brand awareness, sales, reach, interactions and loyalty.
Whether you’re just starting to come up with a strategy or refreshing an existing plan, Cookerly will help assess your needs and market content to boost revenue, grow your brand awareness and recognition, and build relationships with prospects and customers.
It’s key to reevaluate your process and come up with new ways to create and share content your audiences covet.
For a long time, outbound marketing strategies dominated. However, those strategies disrupt your audiences and are not as effective. Instead, what works today is crafting content that feels natural and authentic.
This inbound approach generates engagement and ignites your lead generation program by offering content that your audiences covet. This way, your prospects discover you because they’re looking to solve problems.
One of the best approaches being incorporated in content marketing is creating a narrative through storytelling. Cookerly will develop a storytelling approach by creating content that evokes an emotional appeal, stays consistent and authentic and keeps the narrative clear and concise.
There are various types of content marketing that Cookerly may recommend depending on your strategy:
Social Media Marketing
Social media marketing includes using a mixture of digital applications and websites (i.e. Facebook, Twitter, YouTube) to promote custom content about your business, products and services. Social media marketing requires connecting with your audiences to raise awareness, attract prospects and delight customers.
Infographics and Graphics
Infographics provide a visual representation of facts, statistics or depict a modeling of concepts.
Webpages
Landing pages, microsites and other webpages are created as owned properties to distribute and showcase content.
Blog Content
Writing content on your company blog is a content route on which many companies look to disseminate expertise on a topic related to their business. Blog content can take many forms, including educational, informative, tips-based or even humorous.
Podcast
With the rise in popularity of audio and online radio, podcasts are another popular way to deliver content to your customers.
Video
Video is the most consumed type of content online. Cookerly can help add visualization and bring it to life through video storytelling.
Paid Ads
In order to stand out from a competitive crowd, Cookerly will devise strategies to amplify your messaging via paid methods. No longer can you rely on organic traffic to penetrate your prospect pool.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
