At Cookerly, our passion is helping you tell your story.
As Amazon founder Jeff Bezos once put it, “Your brand is what other people say about you when you’re not in the room.” In other words, your brand is the aggregate of your stakeholders’ perceptions of your business.
Of course, you can’t exactly control what people think and say about your brand; however, you can certainly control the way you present your organization and engage with stakeholders. Prioritizing the elements of brand development is pivotal for your company to stand out from competitors and maintain strong stakeholder relationships.
At Cookerly, we excel in all facets of brand development. We can be as involved as you need us to be when it comes to building your new brand or refining your existing assets.
Before engaging in brand development, we like to begin by defining the audience(s) with which your brand aims to connect. Some of our clients come to us having a solid understanding, while others feel the need to expand or narrow who they’re targeting. Other, younger companies haven’t reached that point — and that’s okay!
If your company is the latter, Cookerly will guide the process; conducting extensive market research to help identify the best audience(s) to target.
To get a better grasp of your business, we like to conduct a SWOT analysis, a breakdown of your company’s strengths, weaknesses, opportunities and threats. This analysis will highlight the fundamental brand characteristics and assets upon which to capitalize as we further develop your brand.
Once we get to know your company and stakeholders better, the brand development process truly takes off.
Cookerly’s expert team can design or revamp your logo, hone your communications strategy during a messaging workshop or restructure your entire product or service portfolio. We can even take an auxiliary role by engaging in social listening and monitoring to gauge stakeholder conversations about your brand.
Ultimately, every brand has a story to tell and we are one of the communication industry’s most skilled at helping clients set their brand narratives for success.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
