The camera never blinks… and neither will you if you’re prepared.
You know your business better than anyone; but talking to the media can throw any professional off their game at times.
Every day, media purposely or inadvertently play a monumental role in determining the wealth of a company. When we talk about protecting the wealth of the company via reputation management, we’re encouraging spokespeople to think more strategically about the weight of their words, prepare more aggressively for issues and crises and harness the gravity of everyday news.
Cookerly’s virtual or in-person media training process equips business leaders with all the necessary skills to communicate ideas to media outlets with care, clarity and confidence.
We structure our media training programs to help your spokespeople consistently convey their key messages and hone their storytelling abilities, for delivery across print, broadcast, online and hybrid media outlets.
Our lead media strategist and trainer is Cookerly president and 20-year agency veteran Stephen Brown. He leverages experience working with local, state and national media to share his expertise on what makes a great media interview – and what doesn’t.
Brown has worked with over 1,000 media trainees, including the chief scientist of The Coca-Cola Company for The Today Show and the CEO of Randstad USA for CNBC. He also works with Atlanta company SMEs and executives at companies such as The Home Depot, Inspire Brands, Lockheed Martin and Mercedes-Benz USA.
We provide tailored training sessions rooted in collaboration and structured to build confidence in your abilities and capitalize on your proficiencies when the media comes calling.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
In his role as senior vice president of Cookerly, Chip Stewart is the head strategist for content services across all media. He shepherds the Cookerly Content Hub and can help clients get started on a blog or a vlog, a video or an editorial series, a mobile app or a meme, an infographic campaign or an annual report.
As senior vice president and chief talent officer of Cookerly, Keith Bowermaster leads the firm’s health care practice, shepherds clients through all facets of integrated marketing, manages reputation issues including complex issues and crises and helps cultivate a bright and engaged agency staff at all levels.
As senior vice president of Cookerly, Beth McKenna oversees integrated marketing campaigns for business-to-business, technology and hospitality clients. From creative brand-building to reputation management, she and her team leverage traditional and social communications channels to engage with key publics.
In his role as senior vice president and chief operations officer of Cookerly, Cory Stewart manages issues and crisis response for a wide range of clients.
In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.
In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients. From creative brand-building to reputation management, she and the Cookerly team leverage traditional and social communications channels to engage with key publics, consistently exceeding client expectations.
In her role as CEO and founder of the firm, Carol Cookerly is a chief strategist for building and sustaining brands. However, it is her deft management of complex crises and issues over three decades that has made Cookerly a top choice for clients when adversity strikes. Under her direction, the agency has been the lead strategist in scores of permitting efforts, contamination issues, natural and manmade disaster responses, instances of legislative and judicial activism, and challenging personnel matters including C-suite succession, whistleblowers, discrimination and harassment in just about every major industry.
