Tracy Paden
In her role as senior vice president of Cookerly, Tracy Paden specializes in integrated marketing and communications campaigns, achieving clients’ goals by strategically combining media relations and other traditional PR tactics with paid and social media.
Over the course of her 25+ years in public relations, Tracy has worked on both B2B and B2C accounts, developing and executing successful programs for clients in the nonprofit, transportation, manufacturing, community development and many other industries. She has a particular passion for cause marketing programs, devising strategies to raise visibility and drive behavioral change.
A graduate of Harding University, she is the champion of game night with her family, a dancer and a world traveler.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
